Duplicate pages can also reduce the search rank benefit of backlinks because it's better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. A single link from a high-profile, authoritative publisher is going to be much more valuable than several links …

If you're curious how dominant a site is in the engines, it's easy to look up their estimates on traffic measurement sites like Quantcast. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely …

Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap. The majority of learning can be done online, but some should be done in real life. Visual content, like images and videos, are naturally more engaging than written content because they require less …