For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels. A …

When a URL is requested that doesn't exist, return a 404 HTTP status code so search bots know the link is broken. Another key to a successful GIMC is developing local partnerships. Increasingly specific and much longer search queries are required in order to find the right information. Recently, I …