These are the areas you should bear in mind when evaluating your current links, at least in terms of authority and SEO contributions. Google, with its plethora of complex algorithms, is now much better at delivering search results that meet user intent (informational, shopping, navigational). Typically, I only use JPEGs …

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. Understanding what evergreen content is and how to …

Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can …

Just make sure your keywords accurately describe your page's content. Producing quality video content is the first step, but without a solid marketing campaign in place, you'll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself …