Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can …

Just make sure your keywords accurately describe your page's content. Producing quality video content is the first step, but without a solid marketing campaign in place, you'll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself …