Google won't penalize you for having duplicate metadata alone, but they view it as a signal that your site may have a duplicate content issue. Even local businesses have received a boost thanks to the Google My Business directory. Do you need a quote for SEO Consultant ? Long- More In …

Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. Undergoing …

Duplicate pages can also reduce the search rank benefit of backlinks because it's better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. A single link from a high-profile, authoritative publisher is going to be much more valuable than several links …

Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. Instead – he or she should just be able to scan the page and easily extract the most important takeaways. However you access the internet now, you may want to …

Finding ways to drive more clicks and more visits to your site is a surefire way to get more visibility for your brand, more conversions on your site, and of course, a greater stream of revenue as a result. Online video is huge and is only going to get bigger …

These are the areas you should bear in mind when evaluating your current links, at least in terms of authority and SEO contributions. Google, with its plethora of complex algorithms, is now much better at delivering search results that meet user intent (informational, shopping, navigational). Typically, I only use JPEGs …

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. Understanding what evergreen content is and how to …

Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can …

Just make sure your keywords accurately describe your page's content. Producing quality video content is the first step, but without a solid marketing campaign in place, you'll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself …